Top 5 Social Apps Performance in Estonia for Q4 2021

In the fourth quarter of 2021, the performance of the top 5 social apps in Estonia showed varied trends in terms of downloads and revenue. The data, provided by Sensor Tower, offers a comprehensive look at how these apps fared during this period. Here’s a detailed breakdown:

TikTok saw a consistent rise in weekly revenue, starting from approximately $6K at the beginning of October and peaking at around $16.5K in mid-December. Weekly downloads also showed an upward trend, beginning at 1.8K and reaching a high of 2.6K by the end of the quarter.

OK: Social Network experienced relatively stable revenue, fluctuating between $266 to $416 throughout the quarter. Downloads showed a gradual increase, starting from 114 at the end of September and peaking at 181 in the last week of December.

VK: music, video, messenger exhibited a steady revenue trend with minor fluctuations, ranging between $316 and $766. The app’s downloads increased steadily from 315 in late September to 521 by the end of December.

Bigo Live - Live Streaming App showed a more volatile revenue trend with peaks and troughs, starting from $58 and reaching up to $590, then stabilizing around $157 by the end of December. Downloads also fluctuated, starting at 220, dropping to 57, and then stabilizing around similar numbers.

Spin the Bottle: chatroom app had a fluctuating revenue trend, beginning at $243 and peaking at $452 in mid-October, then stabilizing around $167 by the end of December. However, the app's downloads were minimal, with numbers mostly in single digits throughout the quarter.

For more detailed insights and further data, visit Sensor Tower.